Overall Sales Satisfaction Dips in Japan; Green Vehicle Customers Dissatisfied
Taku Kimoto This year, fuel efficiency is the most frequently cited factor in choosing a new-vehicle, and is mentioned by nearly one-half (48%) of new-vehicle owners, in our 2012 Japan Sales...
View ArticleSatisfaction Surges if Dealers Use Mobile Devices to Enhance Sales Process
Chris Sutton Satisfaction is highest among new-vehicle buyers who are presented with pricing/payment options on a computer screen or a tablet (833 on a 1,000-point scale) during the sales process,...
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